Alpargata’s executive Sherman Ackerman, had the idea of commissioning Molina Campos’ illustrations for their calendar. Six thousand pesos were paid for 12 originals that same year. A relationship began based on the increasing uninterrupted success of the calendars between 1931 and 1936, and 1940 to 1945. In 1961 and 1962 posthumous editions were released.

In addition, Molina Campos created seven signboards and thirty four posters, which werereproduced in various sizes and shapes, as New Year Greeting cards, stamps and single sheet calendars that depicted the famous Tiléforo Areco, with symbols of their commercial products Rueda and Luna.

This publicity material, revolutionary at the time, went beyond all boundaries and as people felt that all this represented them, they immediately adopted it. Every “month” remained hanging on the walls of stores, homes and farms. This was the basis for the first Argentine folk picture gallery.

Alpargatas published a last edition in 1974, to commemorate its ninetieth anniversary.. The firm distributed a folder to its clients, with the title A look at an emotional and smiling Argentina that contained reproductions of six of its paintings, with a commentary
by art critic Córdova Iturburu on its back cover.

The famous success attained by Alpargatas with its series of calendars, allowed Molina Campos’ representative and friend to enter into contracts with the Minneapolis Moline Power Implement CO, one of the more important firms of the United States, that produced farming machines and had branches in different countries, including Argentina.

Molina Campos started working immediately in the future “months” and included the company’s latest farming machinery, as well as other old-fashioned machines, as he was given creative freedom by the company to pick his subjects. The company only wished him to create the same type of themes that had made Alpargatas's calendar famous. From 1944 to 1958, he drew a series of calendars. Posters, stamps and playing cards were also made. Some pictures were reproduced in newspapers and magazines. In 1951 due to the amount of orders that arrived to the firm, 12 sheets of that year’s originals were edited.

Text based upon Professor Juan Carlos Ocampo’s biography on Molina Campos. Juan Carlos Ocampo was born in Moreno, Buenos Aires Province and was a founding member of the Florencio Molina Campos Foundation, co-worker in the organization of the Museum Florencio Molina Campos and was its Honorary Director.